ONE(tm) Announces New Hires to Key Posts

Released on: October 20, 2008, 11:53 pm

Press Release Author: Lucy Rendler-Kaplan

Industry: Healthcare

Press Release Summary: Leading beverage company appoints Ike Gill as COO/CFO and
John Moffitt as VP of Sales

Press Release Body: Leading beverage company appoints Ike Gill as COO/CFO and John
Moffitt as VP of Sales

Los Angeles, CA-0ctober 16, 2008-One Natural Experience (O.N.E.(tm)), a leading
manufacturer of all-natural, functional juices, announces two new appointments in
their Los Angeles-based corporate offices during Expo East in Boston this week. Ike
Gill joins the company as Chief Operating Officer / Chief Financial Officer. Mr.
Gill was previously the COO at Penta Water. John Moffitt joins O.N.E. as Vice
President of Sales. Before joining O.N.E., Mr. Moffitt was Senior Vice President
DSD Sales & Operations at Naked Juice. Both executives bring invaluable industry
knowledge and are expected to play an instrumental role in the continued and
impressive growth of O.N.E.

"We are expanding at a phenomenal rate,"said Rodrigo Veloso, CEO / Founder of O.N.E.
"O.N.E. is at a critical stage-one common to young companies-and bringing on
first-rate talent from the industry is of utmost importance. John Moffitt and Ike
Gill are key additions to our team and will help us continue to grow at a triple
digit rate."

A 20 year veteran of the bottled water industry, Mr. Gill has served in senior
sales, marketing and business development positions with leading bottled water
companies nationwide. In particular, Mr. Gill was instrumental in the success of
brands such as Arrowhead, Sparkletts, Dannon, Poland Springs and Perrier. Most
recently, Mr. Gill served as COO for Penta Water, an ultra-premium brand that
quickly became the leader in the health food channel.

"I followed the quick growth and success of O.N.E. since their launch," said Mr.
Gill. "I was immediately impressed with the entrepreneurial talent and passion of
company owners Emilie and Rodrigo Veloso. Coupled with the industry experience that
John and I bring to the company, I am confident that we can grow O.N.E. to be one of
the most important players in the beverage industry."

John Moffitt brings over 25 years experience within the consumer packaged goods
industry to the company. Mr. Moffitt previously served in senior positions at
ConAgra and Schering-Plough Healthcare. Before joining O.N.E., Mr. Moffitt held the
position of Senior Vice President DSD Sales & Operations at Naked Juice, helping
transform the company, before and after the Pepsi acquisition, into a market leader
in the super premium juice category.

"I am extremely excited to join the O.N.E. team," says Mr. Moffitt. "Not only does
O.N.E. offer great tasting, nutritious and innovative beverages, but the company
also cares deeply about sustainability-from the way we source raw materials to our
choice of packaging-Tetra Pak, which I am certain is the package of the future."

O.N.E.'s product line includes O.N.E. Coconut Water (11.2 ounce and 1 liter) and
O.N.E Acai (11.2 ounces and 1 liter). Two new products were launched this summer:
O.N.E Cashew and O.N.E. Coffee Berry, the world's first coffee berry juice made from
the fruit of the coffee plant. O.N.E. beverages are exclusively packaged in Tetra
Pak cartons, which are the most sustainable packaging available today and made
mainly from renewable resources.

About O.N.E.(tm)
O.N.E.(tm) was established in 2005 in order to fulfill the growing demand for
nutritional products in the U.S. market by providing a line of ready-to-drink,
functional beverages that serve as a healthier and natural alternative to sports
drinks, energy drinks, sodas, and enhanced waters. O.N.E.(tm) is committed to
sustainability and supports several non- profit organizations including
BrazilFoundation (brazilfoundation.org) and Healthy Child Healthy World
(healthychild.org/) To learn more about O.N.E.(tm) go to onenaturalexperience.com.

# # #
Media Contact:
Kim Niadna or Jolene Abbott
Clifford | Bratskeir PR 212.358.0800 / 323.966.4600
kim.niadna@cbprusa.com / jolene.abbott@cbprusa.com


Web Site: http://www.onenaturalexperience.com

Contact Details: Lucy Rendler-Kaplan
Marketing Manager
One Natural Experience
1401 Westwood Blvd., Suite 200
Los Angeles, CA 90024
tel: 310 802 4228
fax: 310 807 9323
lucy@onenaturalexperience.com
www.onenaturalexperience.com

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